
Excitement is growing for the opportunity to get on cruise lines' radars at the premier industry event representing the Caribbean and Latin America, as leading executives from Florida-Caribbean Cruise Association (FCCA) and the Puerto Rico Tourism Company (PRTC) joined today (August 31, 2026) at a press conference for the FCCA Cruise Conference and Trade Show, taking place in San Juan from October 12-16. "This event represents more than just an open door to the cruise industry, but also a foot in the door with executives who decide where ships call, what sells onboard, and how to invest in destinations and infrastructure," said Michele Paige, CEO, FCCA.
"With nearly 100 cruise executives already confirmed two months before the event, the industry is clearly looking for more business in the Caribbean and Latin America, so now destinations and stakeholders must answer the call. Puerto Rico broadcasted their commitment to continue improving their cruise tourism, and we look forward to furthering our work with the private and public sectors to increasing the benefits for Puerto Ricans." In his opening remarks, Adam Ceserano, president of FCCA, emphasized the importance of the event bringing both near-term business and long-term opportunities…
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