Meaningful Personalized Sales Recommendations. Unlocking Revenue Potential with the MXP365 Digital Guest Journey

08/01/2026

With the MXP365 Digital Guest Journey, guests enjoy personalized recommendations powered by MXP AI. The development of the bespoke MXP AI Sales Recommendations Engine is the result of 5 years of hard work by the MXP AI team.

Proprietary algorithms developed specifically for the unique requirements of the cruise industry are superior to commonly used LLMs like OpenAI or Gemini. MXP365 AI combines the guest profile, preferences and purchases with the availability of onboard services and products. Guests receive meaningful recommendations for their preferred onboard activities.

Personalized recommendations are made across all MXP365 touchpoints, including the MXP365 guest app, web portal, and the industry's most advanced iTV. Benefits § Guest satisfaction – matching interests and preferences to activities § Revenue growth – recommendations are made for pre-cruise and onboard purchases § High personalization – AI engine automatically adjusts recommendations based on historical records § Better capacity utilization – timed recommendations to fill remaining vacancies By focusing on meaningful recommendations, MXP365 delivers highly personalized content without overwhelming guests, creating value for both guests and cruise lines. (Meaningful Personalized Sales Recommendations.

Unlocking Revenue Potential with the MXP365 Digital Guest Journey)The post Meaningful…

➪ Continue reading the full article on latecruisenews.com

Germany’s Phoenix Reisen to add former Oceania cruise ship to fleet in 2027

The 1998-built cruise ship will receive Phoenix livery and onboard modifications at Lloyd Werft in Bremerhaven before starting Hamburg roundtrips. German cruise operator Phoenix Reisen announced on October 22 that Oceania Cruises' Insignia will join its fleet as Alvara in November 2027. The addition will bring the Bonn-based company's oceangoing fleet to four vessels, alongside Amadea, Amera and … [Read More...]

Disney Cruisers Face Ongoing Pelican Plunge Shutdowns on Private Island

Guests are reporting continued intermittent closures for the Pelican Plunge waterslides and play structure on Castaway Cay. Disney Cruise Line has not provided any firm timeline for the refurbishment to be completed and the structure to fully reopen. Closure notifications are being posted in the cruise line's Navigator app, but not until just before guests arrive at Castaway Cay. … [Read More...]

Edie Rodriguez named Transcend Cruises CEO

Travel industry veteran Edie Rodriguez has been named CEO of Transcend Cruises, the charter-only river cruise line operating in Europe. She will also join the line's board. In her role, Rodriguez will be working with the Transcend team on brand development and growth, as well as the overall strategic direction of the company, which specializes in working with corporations, associations and … [Read More...]

Cruise Ship Hot Tubs: What You Need to Know Before You Get In

Perhaps the most popular place to be on a cruise ship is poolside (most likely with a drink in your hand!), but a close second for many people is relaxing in a whirlpool/hot tub. Thinking of relaxing in a hot tub on your cruise? There's plenty of them on the ship, but before you dive in, you'll want to know some details. The warm water easing the aches and pains and loosening up stiff joints, all … [Read More...]

P&O Ventura Delayed a Full Day by Storms Austen and Boelo

P&O Cruises' Ventura was delayed a full day returning to Southampton and arrived on Sunday, October 25 instead of Saturday due to Storms Austen and Boelo. The October 24 departure has subsequently been delayed a full day and will now be a 6-night sailing, and guests are receiving a one-day prorated credit for a future cruise. Ventura will not visit Cherbourg as planned due to … [Read More...]

MSC Virtuosa Held in Southampton as Storm and Strikes Upend Itinerary

MSC Virtuosa will remain overnight in Southampton to wait out Storm Austen and will not depart until 7 p.m. Sunday, October 25. The visit to La Rochelle is also cancelled due to poor weather, and the visit to Le Havre is cancelled because of strike activity. A visit to Vigo has been added to the 7-night itinerary for Thursday, October 29 from 8 a.m. to 6 p.m. MSC Cruises' MSC Virtuosa … [Read More...]

Royal Caribbean Warns Odyssey of the Seas Guests About Naples Protests

Guests onboard Odyssey of the Seas were alerted about protests planned in Naples during the ship's Saturday, October 24, 2026 visit. The protests were not related to the ship but had the potential to disrupt traffic in the Piazza Garibaldi region of the city, a major transportation hub. Guests were guaranteed to return to the ship if they had a tour booked through Royal Caribbean but … [Read More...]

McDonald’s Is Giving Away $10,000 in Carnival Cruises and One Lucky Player Might Have Already Won

McDonald's Monopoly is officially back, and this year's prize lineup features a tempting offer for cruise lovers: all-expenses-paid cruises with Carnival Cruise Line. I don't know about you, but I'm a sucker for McDonald's when Monopoly season rolls around. I know the chances of winning anything incredible are extremely low. I know most of the The post McDonald's Is Giving Away $10,000 in … [Read More...]

MSC Foundation Backs Global Coral Reef Assessment as Ocean Cay Research Advances

For travelers, coral reefs offer some of the ocean's most memorable encounters: schools of fish moving through branching corals, intricate underwater landscapes, and the discovery of a world just beneath the surface. For coastal communities, these ecosystems also help protect shorelines, sustain fisheries, and support tourism livelihoods. A new global assessment brings the vulnerability of those … [Read More...]

Holland America Line Celebrates 80 Years in Alaska with Heritage Tours Honoring Generations of Exploration

As Holland America Line prepares to celebrate 80 years of exploring Alaska in 2027, the cruise line is unveiling Alaska Heritage Tours, a collection of iconic experiences that connect today's guests with the earliest days of Holland America in the Great Land. Select tours trace their roots back 80 years, giving guests the opportunity to experience many of the same places and traditions travelers … [Read More...]