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Crystal Introduces That Crystal Feeling, a New Global Brand Campaign

Crystal unveiled today "That Crystal Feeling," a new global brand campaign that shifts the focus from simply where a journey takes guests to how it feels to travel with Crystal. Dreamlike, impressionistic and deeply sensory, the campaign captures the unhurried rhythm of life at sea, from morning through night, and the freedom that comes when there is nowhere else you need to be.

At the heart of the campaign is a simple idea: Crystal is not just a way to see the world, it's the perfect place to step out of it. While much of travel culture is built around maximizing every destination, experience and moment, Crystal offers a different perspective. With every detail taken care of and personal preferences met, guests enjoy the freedom to set their own pace, wander without a plan, linger over a meal, watch the world go by or simply do nothing at all.

The campaign represents an evolution in how Crystal tells its brand story. While the destinations remain an important part of every Crystal journey, the experience on board is what makes the journey exceptional. From highly personalized service and award-winning dining to enriching entertainment and beautifully designed…

➪ Continue reading the full article on latecruisenews.com

Worth It? Complete Guide to Royal Caribbean’s Drink Package

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Cruise Europe ports learn from each other, on site and in practice

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Norwegian Aura Will Now Debut 19 Days Earlier Than Planned

Norwegian Cruise Line has moved Norwegian Aura's debut forward by 19 days due to an expected early delivery. Two new Mediterranean cruises, lasting 10 and 9 nights, have been added ahead of the previously announced May 21 inaugural sailing. The May 21 voyage remains scheduled, although its status as the ship's maiden cruise has changed and previously announced port adjustments remain … [Read More...]

Holland America Line Opens Bookings for Newly Added Oosterdam Evolution Voyages

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Passengers who paid thousands for river cruises ended up on coach trips

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Holland America Line Reveals Pan Am-Inspired Experiences for Legendary Voyage

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Speeding Toward Zero Emissions

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Disney Treasure Sailing Will Trial Wristbands in Place of Key to the World Cards

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Expecting Early Delivery, Norwegian Moves Up Aura’s Debut With 2 Sailings

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