Carnival Cruise Line Launches Carnival Rewards™. New Program Introduces Flexible Rewards, Status Recognition, Milestone Benefits and More Ways for Guests to Unlock Meaningful Value

01/09/2026

Carnival Cruise Line launched Carnival Rewards today, a first-of-its-kind loyalty program in the cruise industry that gives guests more ways to earn rewards, achieve status and be recognized in ways that matter most to them. Building on more than 50 years of creating fun, memorable vacations for millions of guests every year, Carnival Rewards marks the next evolution in loyalty – designed for every guest, from first-time cruisers to Carnival enthusiasts.

"Cruise loyalty has traditionally been built around how often guests sail, and Carnival Rewards was designed to go beyond that," said Christine Duffy, president of Carnival Cruise Line. "The new program recognizes the many ways our guests engage with Carnival, and with both rewards and status, we're giving guests more flexibility and more value to enjoy the experiences that matter most to them. Simply put: Your cruise, Your rewards.

Your way." The new program introduces both Carnival Rewards Points, which are earned and can be redeemed for Carnival cruises and eligible onboard experiences, plus Status Qualifying Stars, which unlock status and additional benefits. The Milestone Recognition Program, further celebrates guests as they reach key sailing achievements based on the number of days sailed. Carnival…

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