Announcement of New Logo For ‘Mitsui Ocean Cruises’ Brand

03/04/2024

Mitsui O.S.K. Lines, Ltd. (MOL; President & CEO: Takeshi Hashimoto) today announced the unveiling of a new logo for the MITSUI OCEAN CRUISES brand of its group company MOL Cruises Ltd. (MOL Cruises; President and CEO: Tsunemichi Mukai; Head Office: Minato-ku, Tokyo).
The logo is based on the motif of the blue ocean and gentle waves, expressing the beauty of music played by the pleasant time spent onboard and the symbol of “Mitsui” (three lines).
MOL Cruises will begin operating the MITSUI OCEAN FUJI (Note), a luxury-class cruise ship based entirely on-suite cabins, in December 2024.

In its management plan, “BLUE ACTION 2035,” the MOL Group aims to diversify its portfolio to offset volatility in commercial shipping markets. To this end, it will focus heavily on the cruise business, which is a stable and profitable industry unaffected by the same market conditions.
It plans to add a new cruise ship in addition to the MITSUI OCEAN FUJI, striving to enhance the group’s corporate value and realize the MOL Group Corporate Mission.
(Announcement of New Logo For ‘Mitsui Ocean Cruises’ Brand – Mitsui Ocean Cruises)

Source: Latecruisenews.com

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